No such thing as a digital detox for mobile addicted Aussies

  • Mobile No.1 64% of Aussies would prefer to travel with their mobile device over travelling with a loved one (42%)
  • Spontaneous Stayers – 20% of Aussies have made a same day hotel booking due to a successful date that they wanted to carry on
  • Secret Bed-Jumpers– Twice as many men (8%) as women (4%) admit to using dating apps such as Tinder and Grindr while travelling
  • Snap-happy show offs – Nearly half of 18-29 (44%) and 30-39 year olds (47%) mostly use social media on holiday to show off their snaps to friends and family

 

 

June 29, 2016 – Sydney, Australia: As Australians become more reliant on their mobile devices with each day, the Hotels.com™ Mobile Travel Tracker* uncovers the impact mobile technology is having on the nation’s behaviour when it comes to travel.

 

Global travel summary for 2015 According to the Hotels.com™ Mobile Travel Tracker, a global study of 9,200 travellers across 31 countries, today’s modern Australian traveller makes three trips a year and stays in a hotel 11 nights of the year. For 7% of Aussie travellers, the hotel becomes their home for a month, spending more than 31 days a year in a hotel room^.

 

Number one travel accessory

Sixty four per cent of Australians ranked their mobile device as the most important thing to travel with, ranking it higher than taking a best friend or loved one with them (42%). After unlocking their phones on their trips, it appears that Aussies using their phone to search for restaurants and food markets (57%), followed by using maps and directions apps to get around (54%).

 

Lust drives lovers to book hotels

Lust is driving Aussie lovers to hotels, with 20% of those surveyed admitting to having made a same day hotel booking due to a successful date that they wanted to carry on. Twice as many men (8%) as women (4%) admit to using dating apps such as Tinder and Grindr while travelling. Valentine’s Day is the most popular day for a last minute hotel booking at 16%.

 

Social media show-offs

Nearly half of 18-29 (44%) and 30-39 year olds (47%) primarily use social media on their phones while on holiday – to show off their snaps to friends and family back home. The most popular social media networks to surf while on holiday are Facebook (74%), YouTube (26%) and Instagram (24%).

 

Travel more thanks to mobile

Almost a third of Aussies regularly book their hotel stays on a mobile device (32%) with this number rising to 40% for the 30 – 39 year olds, according to the survey. Short interstate breaks (25%), intrastate short breaks (24%) and short breaks abroad (23%) are the main occasions in which hotel bookings are made on mobiles.

 

Secret Bookers – From the bedroom to the bathroom

Of all the places where Aussies book hotel rooms, 20% say they’ve booked whilst in bed with their partner. Just over a sixth (16%) of people admitted to booking a hotel on their daily commute and 12% even confessed to booking a hotel whilst sitting on the toilet!

 

How Aussies will use mobile in the future

With mobile technologies developing at such speed, there’s no doubt mobile usage when it comes to travel will change and evolve this year. The Hotels.com™ Mobile Travel Tracker looked at what activities travellers would be prepared to do in the future on their mobile devices whilst travelling. The most popular future usage requests were leaving an instant hotel review and checking in using their device (33%). Hotels.com has already launched real time reviews, so this technology isn’t far away.

 

Dan Craig, Senior Director of Mobile at Hotels.com said: “We pride ourselves on the booking experience we offer today’s modern traveller through our mobile app. As one of the market leaders in the mobile space, we’re constantly innovating and adding new features to make our app more personal and improve both hotel shopping and the customer experience.”

 

The Hotels.com mobile app is available for IOS, Android, Windows and Amazon Kindle devices, and already has over 50 million downloads worldwide.

 

Please visit: http://mobiletraveltracker.hotels.com/ for more insights from the Hotels.com Mobile Travel Tracker.