Chinese
International
Travel
Monitor
2014

CITM2014

Introduction

This is the third edition of the Hotels.com™ Chinese International Travel Monitor (CITM) which examines in some detail the phenomenon of the huge growth in outbound tourism by mainland Chinese travellers and its impact on the global travel industry. It analyses research taken directly from both Chinese international travellers and hoteliers worldwide, combined with Hotels.com own proprietary data and other research.

For the travellers’ survey, Hotels.com commissioned TNS, a world leader in market research, global market information and business analysis, to conduct a research study amongst Chinese residents in mainland China who had paid for accommodation on an international trip at least once in the past five years. The research was conducted online during April/May 2014 using an online methodology, with a sample of 3,000 eligible respondents across China. Minimum thresholds were set on key demographics such as age, gender and region to ensure a representative sample that would allow analysis of sub-groups. The questionnaire covered topics including, but not limited to, travel behaviour, booking methods and accommodation choices.

For the opinion of hoteliers,Hotels.com carried out a globalsurvey of more than 3,00 Hotels.com hotel partners during May 2014. Responses were received from Argentina, Australia, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and the USA.

Figures on different aspects of spending, including prices paid for hotel rooms, are quoted in Chinese Renminbi (RMB) and their US dollar equivalent, with the relevant currency conversion date recorded in the footnotes.