Searches to Bridport up 67%* as Brits look to visit the setting of ITV crime thriller Broadchurch
The success of ITV crime drama Broadchurch has prompted a large increase in searches for the Dorset coast, according to the world’s leading hotel booking site, Hotels.com.
As the series finale was broadcast on ITV on Monday night, searches for Bridport, near to West Bay where the series was filmed, rose by 67% on Hotels.com compared to the same day in 2012, as Brits searched for hotels in the location the show is set.
Kate Hopcraft from Hotels.com Said: “Broadchurch regularly attracted an average of 9 million viewers perfectly showcasing this beautiful area to a huge audience. It’s amazing the boost that an area can receive off the back of a TV series, as we have seen numerous times before with shows like The Only Way is Essex and The Killing seeing increased interest in their respective locations.”
*(22nd April 2013 v 23rd April 2012)