Hotels.com sees spikes as big as 117% in mobile searches as ‘Superstorm’ hits the UK

Hotel bookings via mobile have shot up across the south as people are left stranded and in need of a place to stay as a result of St Jude’s Storm. Coastal bookings have seen the most dramatic increase with bookings made via Hotels.com’s mobile app in Dover up by a whopping 117% and in Newquay by 78%.

Half term-holiday travellers and October holiday makers may have also contributed to the hotel bookings spike, as Hotels.com has seen a 46% spike at both Gatwick and Heathrow airports following flight cancellations. The capital has not escaped the storm fall out either –bookings in London have jumped by 43%.

Alison Couper of the Hotels.com brand states: “During extreme weather conditions such as this, the important thing is to find somewhere quickly and safely to stay while the storm takes hold. Mobile has changed the way we travel and being constantly connected means that people can quickly and easily get themselves out of trouble when stranded.” 

Mobile booking spikes *

  • Dover – 117%
  • Exeter      – 83%
  • Newquay – 78%
  • Gatwick airport – 46%
  • Heathrow airport – 46%
  • London – 43%

The Hotels.com app is available as a free download for iPhone, iPad, Windows Phone, Android and Symbian devices.

*Source: Searches made through Hotels.com mobile app. Data: 28th October 2012 vs 27th October 2013.