Let’s go to Barbad…. Brentford

Brentford experiences search increases of 227% on Hotels.com as Luton, Kettering and Harlow complete the list of up-and-coming UK summer destinations

As Britain prepares for the summer holidays, the UK destination with the greatest year on year search increases is Brentford, according to the latest Hotels.com Hotlist.

The unlikely West London tourist hotspot tops this slightly unusual list of the destinations which have experienced the greatest year on year rise in searches over the past month, featuring six traditionally ‘unglamorous’ towns. Behind Brentford, which saw a 227% increase on last year, is Luton (147%), Harlow (116%), Kettering (111%), Hounslow (106%) and Burton on Trent (101%).

Top UK destinations from the Hotels.com May Hotlist:

May Hotlist

Destination

% increase in searched for May 2013 vs. May 2012

1

Brentford

227%

2

Luton

147%

3

Harlow

116%

4

Kettering

111%

5

Hounslow

106%

6

Burton on Trent

101%

Brentford is home to the M4 flyover as well as Brentford Football Club’s home ground Griffin Park. In 2004 Luton topped the list in the book ‘Crap Towns: The 50 Worst Places To Live In The UK’.

The post war town of Harlow has an impressive collection of sculptures including a number by acclaimed artist Henry Moore. Hounslow has a number of fine period houses including Chiswick House (considered to be the finest surviving example of Palladian architecture in Britain) and Boston Manor House (built in 1623).

Laura Watts of Hotels.com said, “Our May Hotlist is definitely revealing some different destinations to the norm, with a significant rise in searches for places you maybe wouldn’t usually associate with taking a holiday. Though the ‘staycation’ trend has taken hold in recent years as Brits make the most of what’s on their doorstep, this is still a surprising development.  However, perhaps it’s time that these underappreciated towns get the attention they deserve.”