Takes a Swing At Beating Cancer And Diabetes With Fairway To Wellness Golf Tournament

First Annual golf tournament to benefit the American Cancer Society and the American Diabetes Association

Fairway to Wellness is the brainchild of two Dallas-based employees who have been affected by cancer and diabetes.

DALLAS – October 2, 2012 – On Thursday, October 4,® and its partners will tee-up to host the inaugural Fairway to Wellness golf tournament at the Cowboys Golf Club in Grapevine, Texas to raise awareness and funding for the American Cancer Society and the American Diabetes Association. The tournament is the brainchild of two Dallas-based employees, Matt Goynes and Brad Koettel, who have been affected by cancer and diabetes. Employees from’s Dallas headquarters will volunteer in organizing the event and proceeds will support the work of these non-profit organizations. “We are very excited and proud to be hosting an event that will not only bring the company together for a great cause, but will also help fund the work of two very important non-profit organizations,” said Victor Owens, vice president and general manager, North America. “We expect that this is just the first tournament of many to come.” The event will also feature on-site fundraising efforts, including an employee coin war, as well as door prizes and giveaways. Sponsors include (Platinum Sponsor);, Microsoft/MSN, TargetCast Media, TripAdvisor, Yahoo! and Young & Rubicam Chicago (Gold Sponsors); Criteo, Facebook, Ignition One and Millennial Media (Silver Sponsors); and AOL, Fanscape, Finn Partners, Hulu and W3i (Bronze Sponsors). To find out how to support the cause, please visit the Fairway to Wellness Facebook page at About the American Diabetes Association The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit Information from both these sources is available in English and Spanish. About the American Cancer Society The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.6 billion, we turn what we know about cancer into what we do. As a result, more than 12 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit About® is a leading online accommodation booking brand. Through its global network of websites,, LP connects travelers with almost 155,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay., LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 6.5 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through, LP’s industry-leading loyalty program Welcome Rewards®, customers can earn a free night for every 10 nights stayed at more than 65,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel,, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. 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Press contacts:

Pat Burek – Finn Partners for Phone: (212) 715-1542 Email: Taylor L. Cole, APR North America Phone: (469) 335-8442 Email: