Canada surges in popularity for Chinese travellers
Latest Hotels.com research reveals Chinese travellers want more of everything – more time travelling, more locations and more exotic experiencesToronto, July 18: The latest Chinese International Travel Monitor research from Hotels.com™ reveals that Chinese travellers are expanding their horizons. As they become more educated and increasingly sophisticated in their tastes and expectations, they want more of everything – more time travelling, more locations and more exotic experiences. The rise of the ’more generation’ in Chinese travellers is a key finding in Hotels.com’s sixth annual Chinese International Travel Monitor report, which identified:
- Chinese travellers of all age groups are travelling internationally more often and for longer; the number of trips and number of days per trip increased in the past year from 3 to 4 and from 5 to 7 days, respectively.
- Chinese travellers visit multiple cities per trip, with over 80 per cent saying they would not just stay in a single city.
- Chinese travellers spent an average of 28 per cent of their income on international travel in 2016, up 3 per cent on the year before. 90s millennials being the biggest spenders, allocating 35 per cent of their income to travel.
|Ranking||Destination||Percentage of Chinese travellers||Ranking in 2016|
- Chinese payment facilities at hotels, such as Union Pay, rank second for consumers in importance, yet only 18 per cent of hotels currently offer these facilities. Indeed, only 18 per cent intend to offer them in the next 12 months.
- In-house Mandarin speaking staff was ranked number one by travellers but was low on the list for hoteliers, with only 17 per cent currently offering the service and 17 per cent planning to in the next 12 months.
- On-site Chinese restaurants were ranked fifth by travellers however only 7 per cent of hoteliers currently offer this service. Only 13 per cent intend to provide it in the next 12 months.
- Translated travel guides were ranked number four by travellers but are a low in priority for hoteliers; 18 per cent currently offering this and only 21 per cent planning to in future.
– ENDS –Notes to editor For more information and a complimentary copy of the report, please contact: Kaitlin Marrin Hill + Knowlton 416-413-4565 Kaitlin.firstname.lastname@example.org Or visit www.citmhotels.com About the research The Hotels.com Chinese International Travel Monitor (CITM) analyses research taken directly from both Chinese international travellers and hoteliers worldwide, combined with Hotels.com own proprietary data and other research. For the travellers’ survey, Hotels.com used Ipsos, a world leader in market research, which in April and May 2017 conducted interviews with 3,000 Chinese residents, aged 18–57 years, who had travelled overseas in the past 12 months. A Computer-assisted Web Interviewing technology was used. The representative sample consisted of men and women from a number of cities in all tiers. The travellers were asked about travel behaviour, booking methods, accommodation choices and many other aspects of their travel.  China National Tourism Administration  China National Tourism Administration