Chinese dragon still building steam with strong growth in Chinese international travel numbers

  • Latest Hotels.com™ Chinese International Travel Monitor highlights younger millennials and affluent travellers fuel 20 percent growth in Chinese outbound travellers to 107 million
  • Australia, Japan and France are the top three countries that Chinese travellers say they would like to visit in the next 12 months, with France the highest-placed European destination
  • The Pyramids, Mount Fuji and the Eiffel Tower are the top three global landmarks outside China that Chinese travellers would most like to visit in their lifetimes
  • 80 percent of Chinese travellers have used an online e device including mobiles, desktops and laptops to plan and book travel, compared with only 53 percent last year

 London, 15 July 15th, 2015: If you think you’ve noticed more Chinese sightseers in your city of late, you’re not mistaken. According to global accommodation booking website Hotels.com, Chinese travellers continue to take the world by storm, up 20 percent to 107 million in 2014[1], and there’s seemingly no stopping the rising tide. What’s more they’re younger, more independent-minded and tech-savvy – and increasingly cashed-up.

And here’s where they’re most likely to land up in bigger numbers over the next year: Australia, Japan and France have been named as the most desired destinations to visit in the next 12 months.

Top 10 destinations Chinese travellers say they would like to visit in the next 12 months

Rank Country
1 Australia
2 Japan
3 France
4 Hong Kong
5 South Korea
6 USA
7 Maldives
8 Germany
9 Thailand
10 Taiwan

Credible insights from travellers, hoteliers and proprietary data

Surveying more than 3,000 Chinese international travellers and 1,500 hoteliers from around the world, Hotels.com’s annual Chinese International Travel Monitor examines the growth trends in mainland Chinese international travellers and the impact this is having on the global travel industry.

The findings are startling: outbound Chinese travellers could number around 174 million in four years’ time, spending about £170 billion annually, according to forecasts[2]. This is roughly equivalent to the GDP of a developed country like Singapore[3].

Lifetime landmarks

Of the landmarks outside China they’d most like to visit in their lifetimes, the Pyramids of Giza in Egypt, Mount Fuji in Japan and Paris’s Eiffel Tower top their wish list.

Top 5 foreign landmarks for Chinese travellers

Rank Landmark
1 Pyramids of Giza (Egypt)
2 Mount Fuji (Japan)
3 Eiffel Tower (Paris, France)
4 Palace of Versailles (Paris)
5 Venice (Italy)

The warmest welcome

Outbound Chinese travellers rate South Korea as the most welcoming country, followed by Thailand and Japan.

Top 10 most welcoming countries for Chinese travellers

Rank Country
1 South Korea
2 Thailand
3 Japan
4 Singapore
5 Maldives
6 Hong Kong
7 Taiwan
8 France
9 Australia
10 Macau

Abhiram Chowdhry, Vice President and Managing Director Asia Pacific for the Hotels.com brand, said: ““This year’s report is another wake-up call to host countries around the world to pull out all the stops to accommodate Chinese travellers and tailor their services for this market as the potential is huge. These new globetrotters really enjoy travelling. They are younger, more independent, highly tech-savvy, happy to spend – and they know exactly what they want.”

“These new globetrotters really enjoy travelling. They are younger, more independent, highly tech-savvy, happy to spend – and they know exactly what they want.”

Abhiram Chowdhry, Vice President and Managing Director Asia Pacific for the Hotels.com brand

Other key findings of Hotels.com CITM:

  • The average total amount spent per day by Chinese international travellers in 2014 was £344 including accommodation, with most splashing the cash on shopping dining and sightseeing. This compares with £1,428 per day for the top 10 percent of Chinese travellers, parting with 4 times more than the average. However, this pales into insignificance in comparison with the top five percent of spenders, who shelled out £2,161, over six times more than the average.
  • According to Hotels.com booking data, in New Zealand, Sweden and Argentina, Chinese travellers were the biggest spenders on hotel accommodation in 2014.
  • The Hotels.com CITM identifies the growing influence of Gen Y travellers – the so-called ‘millennials’ aged 18 to 35. Fifty-nine percent of hoteliers surveyed say they’ve experienced an increase in Chinese guests aged 35 or under in the past year and they expect this trend to continue to grow. The growth is especially strong in the Asia Pacific region, where 78 percent of hoteliers reported an increase.
  • In the past 12 months, 80 percent of Chinese travellers have used an online device including mobiles, desktops and laptops to plan and book travel, compared with only 53 percent last year. Half of all Chinese international travellers now use apps on their smart phones to plan and book trips, up from just 17 percent the year prior.

To view the full Hotels.com Chinese International Travel Monitor 2015, visit www.CITM2015.com

Note to editors

  • For additional materials or to view the full Hotels.com Chinese International Travel Monitor 2015, please visit the Hotels.com press room include <Hyperlink to survey which should be linked to press room> or visit CITM2015.com
  • Unless otherwise indicated, UK exchange rates in this survey were taken on July 14th, 2015 of 1 USD = UK£0.641767

About the research

The Chinese travellers’ survey was commissioned during May 2015 by IPSOS, a world leader in market research, global market information and business analysis, to conduct a research study amongst a sample of 3,000 eligible respondents across mainland China. Minimum thresholds were set on key demographics such as age, gender and region to ensure a representative sample that would allow analysis of sub-groups. The questionnaire covered topics including, but not limited to, travel behaviour, booking methods and accommodation choices.

For the opinion of hoteliers, a global survey of more than 1,500 Hotels.com hotel partners during May 2015. Responses were received from Argentina, Australia, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and the USA.

 

About Hotels.com

Hotels.com L.P. operates Hotels.com, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2015 Hotels.com, LP. Hotels.com and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners.

http://www.travelchinaguide.com/tourism/

[2] http://www.chinatravelnews.com/article/90046

[3] http://www.heritage.org/index/explore?view=by-variables