Hotels of Dreams

New technology from allows guests to book a dream with every hotel stay

April 1st 2015 – today announces that guests can book a free dream with every hotel stay made by midday on Wednesday 1st April. The ‘Dream Rewards’ programme, which will tie into the current loyalty scheme on the booking website, allows hopeful travellers to choose between up to fifty different dream scenarios they can experience while sleeping in their hotel room.

By creating a new piece of software, now allows dreams chosen through the website or mobile app* to be activated through a simple tone via the downloadable app when guests fall asleep in their hotel bed.

It is important to get the perfect night’s sleep when travelling and the ‘Dream Rewards’ programme guarantees the perfect slumber scenario. Dreams that can be booked through the site include but are not limited to:

  • Scoring the winning goal in the FA Cup Final
  • Marrying a male/female celebrity (depending on gender and sexual preference)
  • Winning the lottery
  • Demonstrating superpower abilities
  • Performing on stage at the O2

Customers simply insert their name, chosen dream option and any added details, such as their beloved football team’s name, ultimate celebrity crush or favourite artist, to select their bespoke dream delivery.

The pioneering technology monitors movement during the night, then plays a tone at the optimum moment in the sleep cycle to influence the subconscious. The tone emitted from the mobile app synchronises with synapses in the cerebral cortex to influence the dreamer’s thoughts and help shape their dream. The precise pitch of the tone used enables further Rapid Eye Movement (REM) sleep, the period during which most dreaming occurs, guaranteeing a higher level of brain activity during a guest’s rest and leading to their chosen dream.

Carolina Annand of the brand said, “We want all travellers to enjoy their hotel stay and we understand the importance of a restful night’s sleep. Working with our innovative software helps ensure our customers enjoy their nights in the hotel as much as they enjoy the other amenities these properties have to offer. With the technology available for a limited time only, we are advising customers to book on April 1st to avoid missing out on hotel stays where dreams are made.”

The limited edition offering will be rolled out through April 2015, applying to all 435,000 properties featured on

*The app is available to download from the App Store, Windows Store, Google Play and Kindle Fire


For more information please contact:

Doug McPherson or Polly Maclennan at Frank PR on 020 7693 6999 or email
Carolina Annand:, 020 7019 4281

About is a leading online accommodation booking website operated by, LP. with approximately 435,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. benefits from one of the largest hotel contracting teams in the industry, and offers frequent sales, special deals and promotions. Regular customer e-newsletters provide exclusive offers and advance warning of up-coming sales. There are more than 14 million reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty programme Welcome Rewards, customers can earn a free night for every 10 nights stayed at more than 90,000 hotels, subject to the terms and conditions set on Under its Best Price Guarantee, if a customer can find the same deal for less on a prepaid hotel, will refund the difference, subject to the terms and conditions set out on Travellers can book online or by contacting one of the multilingual call centres. Special apps for mobile phones and tablets can also be downloaded at enabling customers to book on the go with access to 20,000 last minute deals., LP. is part of Expedia, Inc., one of the world’s largest online travel companies with an extensive portfolio that includes some of the world’s best-known brands.