Luxury for less: Brits saved up to £217 per night on accommodation in 2016 by going 4-star over 5-star

  • Most affordable 5-star destinations under £100 in 2016 were Riga (Latvia), Kuala Lumpur (Malaysia) and Siem Reap (Cambodia)
  • However, there was much wider choice at 4-star level, with accommodation in 45 international destinations coming in under £100 per night

LONDON 24 MARCH, 2017 – UK travellers enjoyed no shortage of reasonably-priced hotel accommodation options at either end of the star rating scale in 2016. At the high-end, 4-and 5-star, there was a generous range of top destinations in Europe and Asia where the average price paid* per night fell below £100.

According to the Hotel Price Index™ (HPI™) from™, although many Brits were happy to pay more for the luxury of staying in 5-star hotels, significant savings could be found by opting for 4-star hotels. In the most extreme case, British travellers saved up to £217 per night by choosing good value 4-star hotels over 5-star equivalents.

The HPI shows that 45 of the top 100 most popular destinations in 2016 had 4-star accommodation that were under £100, including exotic destinations such as Las Vegas, Melbourne, Abu Dhabi and Goa. However, a number of hot European destinations showed significantly better value in the 4-star category, including Reykjavik, Venice, Paris, Rome and Barcelona. Only five destinations in the top 100 in 2016 offered 5-star accommodation below £100 per night.

Luxury for less – the biggest savings Brits made by switching from 5-star to 4-star accommodation in 2016:

CITY Average cost per night of 5-star accommodation in top destinations in 2016 (£) Average cost per night 4-star accommodation in top destinations in 2016 (£) Price Difference in pounds (£)
Reykjavik 380 163 217
Los Angeles 306 159 147
Venice 278 141 137
Tokyo 266 130 136
Milan 244 114 130
Ibiza 290 162 128
Rome 225 106 119
Paris 238 128 110
Bali 166 62 104
Dubai 208 109 99
Dublin 216 121 95
Las Vegas 176 89 87
New York 269 188 81
Barcelona 186 116 70
Madrid 160 94 66


Isabelle Pinson, Vice President, EMEA for brand, commented: “With a number of major political and economic shifts in 2016, currencies across many nations around the world were impacted, meaning many people had tighter travel budgets last year. Fortunately, as our research shows, savvy travellers were able to find good value at 4 and 5 star hotels across the globe. In some destinations travellers were able to benefit from significantly better value at 4 star properties in 2016.”

The five international destinations in 2016 that offered 5-star hotels for under £100 a night, include:

CITY COUNTRY < £100 (average cost per night)
Riga Latvia £71
Kuala Lumpur Malaysia £85
Siem Reap Cambodia £88
Pattaya Thailand £89
Bangkok Thailand £96

Domestically, UK staycationers and business travellers also enjoyed a much larger range of reasonably priced top-end hotels in 2016, with 5-star stays in Salisbury, Cambridge and Torquay all coming in under £100. Offering the best domestic rates for 5-star accommodation across the country, Canterbury treated guests to fantastic value at an average of just £43 per night.

14 of the 100 most popular destinations in the UK with 5-star getaways under £100 per night, include:

CITY < £100 (average cost per night)
Canterbury £43
Salisbury £74
Derby £78
Durham £82
Shrewsbury £82
Cambridge £85
Swindon £87
Telford £91
Newcastle-Upon-Tyne £93
Scarborough £93
Torquay £96
Huntingdon £96
Peterborough £98
Bristol £99




For further information, please contact™ press office on or call 0207 331 5323


About the Hotel Price (HPI) Index
The HPI is an annual report on hotel prices in major destinations across the world, tracking the movement in prices that people actually paid* for their accommodation and providing valuable insight into the reasons behind these changes. The data is from bookings made on the hundreds of thousands of hotels on the websites worldwide.

*The above mentioned average prices paid per night inclusive of taxes and fees.


About L.P. operates, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2017, LP.  All rights reserved. and the logo are trademarks of, LP.  All other trademarks are property of their respective owners.


Hotel star ratings explained

There is no universal star rating system. Each country has its own and, in some cases such as the UK, more than one. This means that travellers should be aware of a possible disparity of standards and facilities when booking rooms with the same star ratings in different countries.

Checking out guests reviews is another way of judging the standard of a hotel. has more than 25 million verified guest reviews from people who have actually stayed in the hotels and their opinions can really help you make up your mind as to whether you have found the best fit to have the most rewarding travel experience possible.