Everyone knows that the pain you experience when researching your holiday can leave you feeling less than inspired. Whether it’s a long-haul holiday to trek through the Himalayas or a relaxing stay in a hotel treehouse – the struggle is real. New research reveals that budding travellers are suffering from ‘net lag’ in the never-ending legwork to avoid that basic trip.


‘Adulting’ can be tough, with almost a third (32%) of global millennial travellers describing holiday planning as one of their biggest stresses in life. That’s not a surprise when over one in seven spend 20+ hours researching before they book, leaving no time for selfies, brunch or hot yoga.  Almost two fifths of British millennials (38%) spend more time searching for a break than they do between the sheets with their other half and 37% have even booked the wrong holiday or dates because the scroll became just too much.

All it takes is 42 minutes for the ’net lag’ to set in, the same time it takes to watch half a football match or for a ‘Netflix and Chill’ session. The man hours required have resulted in almost half (52%) of global travellers going on holiday to somewhere they’ve been to before to avoid the research, and a quarter ‘Just. Can’t. Even.’ and decided against going away altogether (25%). 40% reckon they pay over the odds in order to ‘swerve’ research hell and over a third (36%) would even outsource the task to a friend, with the average person happy to pay £140 for the privilege #sorrynotsorry.

The productivity levels at work are also taking a hit. Four in ten Brits (44%) have admitted to secret holiday scrolling in the office with 30% saying they get less work done in the hunt for a holiday. Which isn’t hugely surprising when 22% of global millennials look through more than 11 holiday options before making a decision.

Yet it’s other traveller reviews that 91% rely on to seal the deal, being voted the most important tool to transition from looking to booking. To help everyone get over the net lag, has announced the winners of the 2019 Loved by Guests awards – hotels rewarded based on their guest reviews to save you the research. There were 59,204 winners this year globally and 190 winners in the UK.

Some of the 2019 Loved By Guest winners in the UK are:

Crossbasket Castle Glasgow
Paradise House Bath Bath
The View at The White Horse Woolley Moor Alfreton
Stone Villa Guest House Chester
Blarcreen House Oban, Scotland


 Top 5 Cities globally winning Loved by Guest Most Wanted Awards:

  1. Rome
  2. Venice
  3. Florence
  4. Santorini
  5. Hanoi

Adam Jay, President of, said: “ can end the tedious trawl of the ‘holiday hunt’, with our Loved by Guests award-winning hotels. When you’re researching your holiday, these properties can give you a great starting point, and help ease the endless scroll. These hotels have been reviewed by people in the know – the guests themselves – and we’ve analysed over 25 million reviews to find you the best hotels around. Time to start surfing the waves instead of the web and swap the net lag for the jet lag.”

To see the full list of 2019 Loved by Guest winners, please see here: