UK Mobile Hotel Bookings Rise By 120%

Hotels.com report 120% rise in bookings made via mobile apps during 2014

Monday 27th April: More than one in four transactions made through Hotels.com™ are now booked via their award winning app, with downloads now totalling over 40 million, the leading online company today reveals. UK consumers have the highest mobile share of the online market with 41%, higher than the global average at 30%, in 2014 compared with 2013.

The overall increase in UK mobile app bookings made over the past year has shot up by 120%, suggesting that busy Brits are taking advantage of the ease and efficiency an ‘on the go’ mobile booking service provides.

During the last few months of 2014 Hotels.com™ mobile traffic exceeded 50% for same day or next day stays, including city breaks, beach holidays and back packing stays, showing that British hotel guests are now fully comfortable using their devices for all manner of bookings.

The most popular destinations booked by UK travellers via mobile devices in 2014 were New York (at an average price of £170), Las Vegas (£90), Paris (£124), Dublin (£88) and Amsterdam (£105), detailed in the latest Hotels.comHotel Price Index™ (HPI®), a global report based on actual prices paid across a 12 month period (January-December 2014).

Carolina Annand of the Hotels.com brand said: “It is fascinating to see how many UK travellers are using our app to make bookings. In a world where time is of the essence, and spontaneous trips occur more frequently, it seems that app bookings are the way forward for ensuring a safe and speedy booking experience, both of which we guarantee when using the Hotels.com mobile technology.”

The Hotels.com app is available on android and smart phones and tablets. Most recently, the app is now available on the Apple iWatch.

Most popular international destinations booked by UK travellers via mobile devices in 2014

Destination Average mobile price paid
New York £170
Las Vegas £90
Paris £124
Dublin £88
Amsterdam £105
Dubai £154
Bangkok £47
Orlando £71
Barcelona £103
Berlin £81

Best value Asian back-packer destinations booked by UK travellers via mobile devices in 2014

Destination Average mobile price paid
Nha Trang £31
Chiang Mai £32
Pattaya £37
Cebu £37
Siem Reap £38
Hoi An £41
Patong £41
Legian £42
Koh Phangan £45
Koh Tao £45

 Best value European city breaks booked by UK travellers via mobile devices in 2014

Destination Average mobile price paid
Warsaw £59
Krakow £59
Budapest £62
Bratislava £66
Valencia £67
Bucharest £67
Bilbao £70
Tallinn £70
Dusseldorf £72
Pisa £74

Prices paid in popular US beach destinations booked by UK travellers via mobile devices in 2014

Destination Average mobile price paid
Fort Lauderdale £97
Clearwater £97
Naples £98
St. Pete Beach £103
Los Angeles £125
Santa Barbara £134
Miami £135
Honolulu £143
San Francisco £144
Key West £184

 For more information and a complimentary copy of the report, please visit Hotel Price Index™ (HPI®) or contact a member of the team on 020 7693 6999.

For more information please contact:

Doug McPherson or Polly Maclennan at Frank PR on 020 7693 6999 or email hotels.com@frankpr.it Carolina Annand: cannand@expedia.com, 020 7019 4281

About Hotels.com:

Hotels.com, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2015 Hotels.com, LP. All rights reserved. Hotels.com, Hotel Price Index, HPI, Welcome Rewards and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. CST # 2083949-50

*The maximum value of the free night is the average daily rate of the 10 nights stayed. The free night does not include taxes and fees.