The biggest fan of Hotels.com will run for President in 2016, the best way he knows how, by physically running
Dallas, TX – February 22, 2016 –Captain Obvious™, the biggest fan of Hotels.com®, has decided to join the 2016 presidential race. And he’s doing so in the best way he knows how, by physically running. He believes he is fit to win the race. He’s seen the other candidates, and doesn’t think they seem fit at all.
Beginning with a national TV commercial airing tonight, Captain Obvious will spend the next several months running across the nation training and monitoring the pulse of the country – and his own pulse. Throughout the race, he will be promoting Hotels.com because it’s simple to book a room, and because he really needs a place to sleep at night.
Hotels.com estimates that any given presidential candidate would spend more than $405,000 on hotels* during the primaries and caucuses in 2016. If they were Hotels.com® Rewards members, they’d save more than $40,000 on nights because for every 10 nights you book and stay, you get one free.
Captain Obvious’ race for President will be shared with the public through social media including his Twitter-verified account @CaptainObvious, the hashtag #ObviousPresident, additional TV spots, a website, and online content beginning today through November. At CaptainObviousRunsForPresident.com, supporters can follow his presidential race, download a media kit, see the latest TV commercials, share Captain Obvious GIFs and watch 51 video messages from Captain Obvious made for every state and Washington D.C.
The campaign was created by CP+B, the advertising agency of record for Hotels.com. Continued marketing support for his race will include additional TV spots in mid-March, interactive online videos and live events featuring Captain Obvious himself.
Follow @CaptainObvious on Twitter for his remarks on big presidential moments as they happen and catch his live-tweets during the upcoming presidential debates, starting with the debate in Houston this Thursday, February 25.
About Hotels.com (www.hotels.com)
Hotels.com L.P. operates Hotels.com, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.
© 2016 Hotels.com, LP. Hotels.com, The Obvious Choice, Hotels.com Rewards, Hotel Price Index and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50
Natalie Blake – Hill+Knowlton Strategies
Phone: (646) 943-3944
Taylor L. Cole, APR
Hotels.com North America
Phone: (469) 335-8442
* Based on the Hotels.com® Hotel Price Index™, averages from the 50 most popular U.S. cities in the first half of 2015 indicates that the average hotel price per paid night in the U.S. was $147 (excluding taxes & fees) and campaign participants spend an estimated 212 days on the road with approx. 12 staffers (reference).