– Top of the Chops: Paris, Tokyo and Rome top the definitive list of foodie destinations – according to new Tasty Travels research from Hotels.com
– Taste over tourist spots: Nearly two thirds (60%) of millennial travelers in the U.S. choose their holiday destination based on what they’ll eat – not what they’ll see or do
– Munching down memory lane: American millennial travelers (64%) say foodie vacation experiences are the most memorable
– Views good enough to eat: Hotels.com has collaborated with renowned food artist Carl Warner to create mouthwatering masterpieces of top foodie destinations
DALLAS, June 19, 2018 — Paris (27%), Tokyo (23%) and Rome (22%) have topped a list of the hottest spots on earth for foodies, according to the Hotels.com® Tasty Travels* report. Paying tribute to these delicious destinations, Hotels.com has collaborated with food artist Carl Warner to bring foodies’ favorite hangouts to life, using each city’s famous food ingredients – Parisian buildings made of cheese, the Pantheon made of pasta and Mount Fuji made of seaweed. Every city looks good enough to eat.
Nearly two thirds of American millennials (60%) admitted a destination’s cuisine is the biggest deciding factor when picking where to travel, with beautiful beaches (43%), the shopping scene (20%) and special offers (9%) being less appetizing. The younger generation in the U.S. is now even more focused on munching delicious local delicacies on vacation (65%) than visiting landmarks (49%) and exploring the outdoors (34%).
It’s food over friends these days, as 78% of millennial U.S. travelers admit they prefer to snap their food instead of their friends’ faces (36%) for Instagram #sorrynotsorry. The research also found a gut-busting rise in food photography on social media, revealing that during a week-long vacation, U.S. millennial travelers snap on average 128 photos, of which 15% are of food.
The Hotels.com survey also revealed that pizza (33%) is the food American millennials are most likely to post on social media, followed by juicy steak (25%) and burgers and beers (18%). And they don’t play it safe with their food choices either, nearly one in four Americans claimed they’d love to try shark burgers (24%) and nearly one in five would like to eat frogs legs (20%).
To celebrate the mouth-watering combination of food and travel, renowned food artist Carl Warner has created a unique collection of artworks bringing top foodie destinations Paris, Rome and Toyo to life. Each city scene, captured in HD photography, is deliciously constructed with famous foods from each location. Parisian markets and the Eiffel Tower are built with decadent chocolate and blue cheese; the Pantheon and a cobbled back street in Rome are brought to life with pasta, Parma ham and Parmesan cheese; while a serene zen garden and tea ceremony are imagined with Maki rolls, ginger and shiitake mushrooms overlooking Mount Fuji, in Warner’s tribute to Tokyo. Watch them being built in the video above.
Food artist and photographer Carl Warner, said, “When Hotels.com approached me with the idea, I instantly knew this project was right up my bean-cobbled, blue cheese street! It was a great opportunity for me to bring images and scenes of these hugely popular foodie destinations to life in an exciting and contemporary way. I hope that these images will not only blow people away, but inspire them to get online, get booking and not just ‘sight-see’ but ‘sight-taste’.”
The Tasty Travels research also revealed that it’s no longer about the five-star dining experience that costs the same as a house deposit; millennials worldwide now prefer street food (20%) to Michelin star restaurants (19%). Eating experiences are in fact now so high on the millennial travel tick-list, 76% of travelers said foodie experiences stand out the most in their vacation memories. This topped spending time with their travel buddy (22%), and even an exciting adrenaline activity (11%) #TastyTravels.
Johan Svanstrom, president of Hotels.com comments: “The love amongst millennial travelers for what we at Hotels.com have dubbed #TastyTravels, stems from food being one of the most connective and rewarding currencies there is. Experiences are the new wealth and food provides one of life’s most pleasurable experiences, where there’s always something new to try when you travel. So, it’s understandable that younger generations of travelers are defining their holiday by what they can eat, how they eat it, and how good the ‘Grams’ will be while they’re away.”
Flavor-chasing travelers in search of inspiration for their next #TastyTravels can head to the Hotels.com Facebook page to see the three delicious artworks by Carl Warner come to life. Download the Hotels.com mobile app to choose from hundreds of thousands of places to stay in these delicious destinations … and get eating! Don’t forget with Hotels.com Rewards you can collect 10 hotel nights and get one free – you’ll most likely spend it devouring the world’s greatest street food.
For further information, imagery or interview requests please contact:
Phone: (214) 613-0025
Notes to Editors
*The Tasty Travels survey was conducted by One Poll in March 2018. 9,000 respondents across 29 countries.
Hotels.com is the place to go if you’re looking for a place to stay. We really love travel and we know you do too. That’s why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, Hotels.com has it all. So, whether you’re looking for value in Vegas, treehouses in Thailand or villas in Venezuela, it’s all just a click away. And with our “Reward-winning” loyalty program you earn free** nights while you sleep and get access to instant savings like Secret Prices***…what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it’s been downloaded more than 70 million times, you can be sure to find the perfect place for you.
** The free night is exclusive of taxes and fees. The value of the reward night corresponds to the average accommodation price of the 10 previously collected overnight stays. Registration and booking are available through the http://www.hotels.com/ website, as well as the hotels.com app on the Apple Store and on Google Play.
***Secret Prices are available to Hotels.com app users, Hotels.com Rewards members and individuals who unlock Secret Prices on the website by subscribing to Hotels.com by email. Secret Prices will be shown where the “Your Secret Price” banner is displayed on your search results. Available on selected hotels and selected dates only. Subject to full terms and conditions.
© 2018 Hotels.com, LP. All rights reserved. Hotels.com and the Hotels.com logo are trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. CST #2083949-50